The Workshop

This interactive experience for the outdoor gear brand REI Co-op. #optoutside is a promotional component to inspire those adventuring in the outdoors to have a communal place to share their explorations.

The touchpoints around the workshop introduces kayaking and car mounts, mountain biking and bike shop maintenance, hiking and camping, and offers a space for community members to promote local events wherever this workshop is established.

enjoy looking around “the workshop”, a collaboration not actually real with REI Co-op.

overview

overview

"the basecamp"

"the basecamp"

gear up

gear up

"the waterfront"

"the waterfront"

"envisioning"

"envisioning"

"the boat racks"

"the boat racks"

"the workbench"

"the workbench"

"the workshop"

"the workshop"

"the foot of the cliff"

"the foot of the cliff"

Community event wall

Community event wall